Partiful

Partiful is a NY-based company here to help bring your friends and community together. Their texting and social platform makes planning events easy. Plus, with social distancing guidelines in place, they also have services that take into account the current health crisis.

I was brought on to create a brand identity that would appeal to their target audience. The goal was to create an identity that was not too polished, fun, and flexible. Beginning with their logo, we placed the emphasis on joyful exclamation and scintillation. These became the north star for creating the rest of the brand touchpoints.