IHG

IHG had built their entire digital guest journey around Holiday Inn and Holiday Inn Express. Their app wasn't built to handle their expanding portfolio of higher-tier and boutique brands. Their rewards and booking process were failing their business goals. We worked for over a year with IHG to completely overhaul their digital guest process across their mobile app, rewards program, and online booking product to a unified experience.

Project Roles
UX/IA Designer, Product Designer
Skills
Design, Information Architecture, User Research, User Interviews
Media
Desktop Apps, Mobile Apps, Web Apps
IHG
IHG
Support