Blue Apron

Blue Apron had inconsistent experiences for activating, managing, and upgrading user subscriptions. I lead the internal team in creating new programs, overhauling the design system, and building new funnels and app experiences.

Project Roles
UX/IA Designer, Product Designer
Design, Information Architecture, Design Strategy, User Research, Experience Design
App Design, Web Apps, Websites
Blue Apron
Blue Apron