Rise To Health Coalition Brand Identity

A new national coalition for equity in health care, Rise to Health aims to transform the health care ecosystem where all people have the power, circumstances, and resources to achieve optimal health. A collaboration between 9 healthcare organizations, I worked most closely with the Institute for Healthcare Improvement and the American Medical Association to develop the coalition's entire brand identity from scratch, including, but not limited to, the coalition's wordmark, brand guidelines, and web pages.