Gildan Made With Respect Campaign

In the merchandising and apparel industry, Gildan is a household name. While the company's name may be mainstream, its positive impact on sustainability is more of an "IYKYK" situation than a commonly held fact. To flip the narrative, my team and I developed their campaign, Made With Respect.

Visually, we used projection and full bleed imagery to highlight the five pillars of focus: circularity, environment, people, communities, and transparency. In my work, I was responsible for creating wordmarks and their rules, designing social and display ads, product packaging and providing general art direction.