As Design Director, I led the rebrand of Hyperakt's own identity. Team included Pauline Shin, Delaney Weber, Deroy Peraza, Merit Myers, and Joel Arbaje.
Output included new design principles, typography, colors, icons, illustrations, and photography.
- Project Roles
- Art Director, Creative Director, UX/IA Designer, Designer
- Art Direction, Design, Creative Direction, Creative Strategy, Design Strategy, Human-Centered Design, Figma
- Brand Guidelines, Illustrations, Photography, Prototypes, Typography, Websites, Branding, Brand Identity