Under Armour // Let's Smash It

Let's Smash it is a nutritional series on Under Armour's health blog, MyFitnessPal. I was brought on by Movement Strategy as the head writer. We worked with food artist and influencer Brittany Wright of @WrightKitchen and made a dozen videos for the series.

Project Roles
Copywriter, Creative Director
Company
Movement Strategy
Skills
Comedy, Content, Entertainment, Humor, Social, Creative Direction, Copywriting, Content Writing
Media
Brand Films, Social Media Content
Project Industries
Health/Pharma