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It Doesn't Take a Genius

Samsung wanted to steal the spotlight from Apple for the iPhone 6 release. As Apple started their keynote, we began a real-time video shoot. We wrote and shot over 30 scripts in six hours. Six videos were approved and posted before the keynote ended. They were well received, organically garnering over 14 million views, appearing in 60 publications, and globally reaching 300 million people.

Project Roles
Copywriter
Company
Samsung
Skills
Conceptual, Copywriting
Media
Commercials - Video, Social Media Content
Project Industries
Technology
It Doesn't Take a Genius