Lowe's Military Campaign

Military Appreciation Campaign

This campaign was made to honor military personnel and their families, who relocate multiple times, and who have to make every one of those places feel like home.
In order to do this we told the story from a different point of view.

Capturing sincere moments was key, so we used a real military family who brought their home videos, photos, and memorabilia to the shoot.

The final product was a mix of both scripted scenes and existing photos and footage, which added to the documentary feel of the film