Fast Twitch Superbowl

For the launch of Fast Twitch, a new energy drink from Pepsi/Gatorade, we created an activation that doubled as a social content engine on the ground in Phoenix, AZ for Superbowl LVII.

I led production of 20+ creative campaign assets to be utilized across a mix of organic + paid social– all featuring a mix of celebrity/athlete/influencer talent such as DK Metcalfe, JJ Watt, George Kittle, Kahleah Copper, Ryan Garcia, Trevor Lawrence, Myles Garrett, and even Emmy Award Winning star of ABC’s Abbott Elementary, Sheryl Lee Ralph.

You may recognize the famous DK Metcalfe "Superjump" video that went viral