RUNA - The Modern Mood Ring

A modern twist on the classic mood ring. Part physical product, part private social network, RUNA utilizes a wearable tech ring to allow teenage girls to broadcast their current mood to their five closest friends. A corresponding iPhone app allows girls to easily browse their RUNA Circle’s moods and update their own.

RUNA is an Icelandic word that translates to mean “secret lore.” This celebrates the inherently closed or “secret” nature of the target’s feelings and mood; our target needs a place to feel safe about who they are- RUNA provides this place.