Track King Brand Identity / Design System

Around every turn awaits new, uncharted territory to conquer.

Professional race car driver Max Hanratty launched a digital product for fans on race day with all the tools to navigate race track venues across the country. In a sea of competition from all brands involved in the automotive industry, we designed a tech-forward, sleek, efficient and relevant brand to stand out. With a mark inspired by the core brand experience of the doppler effect (emulating the experience of being at a race track that only a fan can experience), killer patterns and illustration, and a strategic color palette focused on an industry-unrealized, regally-toned purple, we’ve positioned Track King to be a lucrative platform used by tens of thousands of racegoers on race tracks across America and the leading livery for Max’s race car through 2023.

#ConquerRaceDay