LOOOP Brand Identity

I led my clients in designing an identity that looks to the cosmos for a more fundamental understanding of relationships. Our matchmakers are powerful forces of gravity, drawing two disparate masses into their
orbit, ultimately colliding them together. The Loop ecosystem is built
on a visual and verbal design system of triadic interpersonal relationship "Soular Svstems", connected to each other by unseen forces of trajectory controlled chaos like the Universe has been forever.
Embracing this celestial mood in the Looop experience invites playful,
magical, and truly original interaction to take place in a frictionless, yet
still intimate, setting.