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Toyota Coach T

Coach T was fictional recruiter created for Toyota's sports media buys. Instead of recruiting athletes he recruited drivers. It started out as a small campaign and grew to last over 3 years due to it's popularity. It almost even became a TV show.

Project Roles
Art Director, Copywriter
Art Direction, Broadcast, Color Grading, Comedy, Commercial, Conceptual, Content, Copywriting, Editing, Film, Filmmaking, Social
Brand Films, Branded Content, Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Automotive