Over the past 2 years, I have worked closely with Roland, a music technology company specializing in synthesizer keyboards. I design synth presets for their digital catalog of VST synthesizers, collectively called Roland Cloud. This catalog is used in digital audio workstations (DAWs) such as Ableton Live, Pro Tools, and Logic Pro for music creation.
My approach to designing artist synth presets is to be as unique as possible. In the world of digital synths, so many presets sound the same, and as a professional musician myself, I've noticed this trend among several brands. I aim to design sounds that are characteristic of my own style of music, which I find is quite unique in and of itself.