Beloved Economies

Written by Jess Rimington and Joanna L. Cea, Beloved Economies: Transforming how we work reimagines the ways in which we currently work based on extensive research with organizations and companies that are boldly breaking out of ‘business as usual,’ in the hopes of creating an economy for everyone and simply starting the conversation on why changing the way we work matters in the first place.

Using their existing brand elements, I refreshed their overall brand presence on Instagram to better express the look and feel of a beloved economy with the help of the graphic illustrations they had made. The redesign allowed for information to feel friendlier, more approachable, and easier to digest as most of the content were pulled directly from the book itself. This allowed for people to engage with the book and its contents, whether they were familiar with it and have read the book, or were learning about it for the first time.

The book made it to the short list for the Porchlight Business Book Awards and is the top book in the category of Management and Workplace Culture and one of the top five business books selected by the Porchlight Book Company.

See more at daniellego.com/Beloved-Economies (password: god23)