Growth

While working at Pereira O’Dell, PJ Pereira wanted to do something that highlighted the agencies culture: two offices, one in San Franciso the other in New York, pulling ideas out of thin air and helping businesses grow.

So, my partner and I created the first sourdough starter made from a company’s culture. And where better to get the sourdough culture from- than the very air that fills the offices.

Introducing GROWTH—a sourdough bread yeast cultivated from the creatively-charged air in Pereira O'Dell's NY and SF offices. Once, a real product we actually made, now SOLD OUT.