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Mini Cooper Trolling the Emmys
FOMO of not binge-watching the newest show is a real and consuming fear. So real that 42% of people admit to lying about watching TV's best shows.
As a brand that champions getting people out of their house and adventuring on the open road, Mini Cooper set out to help people get over their FOMO. By spoiling all the popular shows on TV's biggest night, the Emmys.
- Project Roles
- Art Director, Copywriter
- Skills
- Art Direction, Commercial, Content Management, Design, Digital, Entertainment
- Media
- Advertising, Branded Content, Case Study Videos
