Evernorth

The brief: create an identity to convey the bold ambition of a new B2B health services company.

We channelled Evernorth’s kinetic energy through bold use of color, typography, and motion; and the plus mark became a powerful brand signifier for Evernorth, representing health, connectivity, and forward, positive momentum.

I worked on this brand from the ground up, beginning as a senior designer and eventually transitioning to design director to lead the work over the finish line.