Msnbc.com "A Fuller Spectrum of News"
While other news sites stood for trusted, breaking or political news, Msnbc.com embraced the gamut of lifestyle, entertainment, wacky, sports and hard news. This insight inspired a colorful metaphor, “A Fuller Spectrum of News.” With news headlines built into ads and experiences, we created a whole new way for audiences to engage with the news. Msnbc.com would become the #1 news site and one of the most widely-awarded campaigns of the year. 2x One Show Gold + Effie Gold winner.
- Project Roles
- Creative Director, Writer, Creative Technologist, Game Designer
- Copywriting, Digital Tech, Conceptual, Documentary, Game Design, Interactive, Broadcast, Creative Direction, Digital, Digital Capture, Experiential, Integrated, Low Budget, Print, Technology, Stunts
- Advertising, Brand Films, Games - VR, Interactive Installations, Movie Trailers, Viral Films, Events, 3D Printed Protoypes, Augmented Reality, Brand Identity, Branded Content, Commercials - Broadcast, Corporate Slogans, Infographics, Interaction Designs, Magazines, Microsites, Naming, Posters, Scripted TV, Taglines, Web Apps
- Project Industries
- Media, Gaming