Hoodies 4 The Homeless

In the winter there are over 63,000 people sleeping in NYC shelters and ¾ of them are families. So we did something about it and teamed up with Hoodies for the Homeless to create a pop-up shop in NYC. We branded the pop-up, “For The Greater Hood”, a place that recognized the homeless as individuals rather than a statistic or a group. We created an atmosphere of belonging and community where people spent time shopping and enjoying the experience with dignity rather than just getting a quick hand out.