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IBM "The Play Machine"

SHARING THE JOY OF SCIENCE Built with low-tech hardware, fueled by real-time social media data, and webcasted in a live, three-week event, The Play Machine helped a new generation of creative young minds see innovation the way IBM inventors do. As play!

Project Roles
Creative Director, Writer
Company
Ogilvy
Skills
Conceptual, Copywriting, Creative Direction, Digital Tech, Filmmaking, Social, Interactive, Content, Digital, Documentary, Editorial, Experiential, Integrated, Low Budget, Management of Teams 1-10, Stunts, Technology
Media
Social Media Content, Advertising, Brand Films, Concept Art, Documentaries, Events, Interactive Installations, Sculptures, Social Media Copy, Street Art, Video Installations
Project Industries
Technology
IBM "The Play Machine"
IBM "The Play Machine"
IBM "The Play Machine"
IBM "The Play Machine"
IBM "The Play Machine"
IBM "The Play Machine"
IBM "The Play Machine"