Honest Tea "The Honest Store"
THE SEARCH FOR THE MOST HONEST CITY IN AMERICA
No cashiers. No security. Just racks of Honest Tea and the honor system. With little more than a clear box, tea, and a sign requesting “$1.00 per bottle,” this social experiment tested the honesty of American cities: Would people pay for a beverage they could take for free? Hidden cameras documented the human behavior at each location and our results were presented with massive amounts of earned media. Coca Cola took a 100% stake in the brand. and Honest Tea is now found on stores shelves across America.
- Project Roles
- Copywriter, Creative Director, Writer
- Conceptual, Copywriting, Creative Direction, Experiential, Outdoor, Documentary, Low Budget, Stunts
- Advertising, Events, Interactive Installations
- Project Industries