A Better Day

When their founder was scorched-earth fired for being an extraordinary piece of shit, Papa John's realized they needed huge changes to be made. So, we invited the largest, lifelong fan of the brand to become an actual board member and franchisee to prove there was a genuine 'Better Day' in the works.

To launch 'Better Day' on social, we sent Shaq out to deliver pizzas in person to the community. And, when COVID hit communities hard, we even built a live-streaming pizza box so he could surprise families in need virtually— raising over 3 million for for charities via the act.

SPOTS DIRECTED BY—

Amir Fahrang