Samsing 'Snail'

When Samsung Mobile became the first global partner of the World Surf League, they had to authentically introduce themselves to a global community dubious of corporations. 72andSunny Amsterdam created manifestos so amazing, that surf blogs actually called one of them ’the greatest surf ad ever.'
For the third spot, we showcased the most unexpected future world-champion overcoming all odds in the most unexpected place we could find — a 14-year-old boy named Ajeez surfing in subcontinental India.
With the help of AG Rojas at Park Pictures, and a very unexpected metaphor animated by MPC, we had one site asking, "Did Samsung just one-up itself with the next great surfing commercial?"

DIRECTED BY—

AG Rojas