Ecycleland

We hacked Animal Crossing to create awareness about e-waste in gamers.

E-waste is one of the world’s most challenging environmental problems. And gamers are one of e-waste’s largest contributors, as they don’t see the value in e-cycling their old tech.

To teach players the value their e-waste still holds, we went into one of the world’s most popular games – Animal Crossing New Horizons – and custom-made gaming’s first e-cycling education center: e-CycleLand