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Portland Cuckoo Clock

How do you get people to visit Portland in the rainy winter months? Build the largest freestanding cuckoo clock in North America and put it in the middle of their cities. Then have weird Portland stuff come out of it every hour like this flame-throwing bagpipe-playing unicyclist, artisan tea-makers, a Sasquatch dressed as Santa, midnight dance parties, and more. The clock was carved with chainsaws from a single Oregon maple. It has a working celestial timepiece. Millions of people saw it in the Portland International Airport for a year before the top sign found its permanent home as an art exhibit in City Hall.

Project Roles
Copywriter
Company
Wieden+Kennedy
Skills
Conceptual, Copywriting
Media
Advertising, Art, Branded Content, Interactive Installations, Parties, Street Art
Portland Cuckoo Clock
Portland Cuckoo Clock
Portland Cuckoo Clock
Portland Cuckoo Clock
Portland Cuckoo Clock
Portland Cuckoo Clock