Chewy Give Back Package Design

Chewy has made it easy for people to donate to local shelters and rescues or adopt a pet. You can easily search through the wish lists of nearby shelters or browse through a catalog of adoptable pets in your area.

Since Chewy is an online pet supply retailer, much of their customer interaction is done online or when the customers receive their packages. Illustrating pets shopping along with the phrase “What’s on their wish list” on the packages helps encourage customers to donate to local shelters. Adding a QR code draws the customer to the Chewy website for added convenience.