Walmart: Holiday Campaign

Hayneedle’s home décor sales can be split into 2 major seasons: Outdoor and Christmas. A bulk of revenue comes down to the success of these campaigns. I worked alongside a very talented group of designers, photographers, buyers, copy writers, and marketing experts to bring the holiday season to life. The work was highly collaborative and took a combination of skills, communication, and strong teamwork.

Led by our creative director – Jill Rizzo, the design team put together mood boards to fit the chosen themes. These visuals would help everyone in the committee come together around a central brand message for the campaign.

The design team assisted with art direction at the in-house photography studio to craft the perfect picture. Lifestyle imagery was shot to be natural, day-in-the-life, lighthearted, and energetic. The product was always king and came before any people or activity. Designers made sure the photo studio was well informed on how the image would be used post production.