Pepsi x Peeps

The Pepsi team partnered with the Peeps brand, the iconic springtime marshmallow treat, to invent a fresh new marshmallow flavored cola. We created a fun and sweet way of bringing these Peeps characters to life to live alongside our iconic Pepsi-Cola.

My responsibility: I was tasked with creating the packaging design and the can design for the project. I also helped storyboard and conceptualize the animation.