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Brand Messaging and Advertising for Columbia Family of Brands

I worked with the internal marketing teams at Columbia/SOREL/Mountain Hardware to create campaign headlines/messaging and product messaging to be used in email marketing, point of purchase signage, product hangtags, web detail pages, print catalogs, and more.

Project Roles
Copywriter
Company
Columbia Sportswear
Skills
Conceptual, Copywriting
Media
Advertising
Project Industries
Lifestyle
Brand Messaging and Advertising for Columbia Family of Brands