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Brand Messaging and Advertising

BARE is a watersports adventure gear brand focused on wet and dry diving suits. I worked with the internal marketing team to establish a tone of voice for the brand that is unique to its personality and target market, while maintaining a cohesion with the overall brand family, Huish Outdoors. I then worked with the team to create complete campaign messaging for a new, more intuitive website, and several new products as they were released.

Project Roles
Copywriter
Company
BARE Sports
Skills
Conceptual, Copywriting
Media
Advertising, Apparel, Brand Guidelines, Branded Content, Manifestos, Microsites, Posters, Social Media Copy, Taglines, Websites
Project Industries
Sports, B2B, Lifestyle, Retail, Travel/Tourism
Brand Messaging and Advertising