Brand Messaging and Advertising
BARE is a watersports adventure gear brand focused on wet and dry diving suits. I worked with the internal marketing team to establish a tone of voice for the brand that is unique to its personality and target market, while maintaining a cohesion with the overall brand family, Huish Outdoors. I then worked with the team to create complete campaign messaging for a new, more intuitive website, and several new products as they were released.
- Project Roles
- BARE Sports
- Conceptual, Copywriting
- Advertising, Apparel, Brand Guidelines, Branded Content, Manifestos, Microsites, Posters, Social Media Copy, Taglines, Websites
- Project Industries
- Sports, B2B, Lifestyle, Retail, Travel/Tourism