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Direct Marketing Engagement Campaign

The OCC is well known for their ability to throw a massive party, but they were seeing a decline in local engagement. The local business community had come to assume that the OCC was a "big box" event center that couldn't accommodate a small-scale event. But the OCC does cool stuff, and they're just as locally-focused and environmentally-conscious as any other venue in the city—if not more so—with the added benefit of a world-class convention center. They asked us to help communicate that.

Project Roles
Oregon Convention Center
Conceptual, Copywriting
Advertising, Corporate Events, Packaging, Parties, Taglines
Project Industries
B2B, Beer, Beverage, Entertainment, Restaurant, Travel/Tourism, Wine/Spirits
Direct Marketing Engagement Campaign