Penn State

Every person has potential. It isn’t always obvious, but we seek it out because it’s powerful. It’s the driving force that moves you to action. And—in this film—it’s a force you can see, feel, and hear.

We created an anthem piece for Penn State to run during football games. The goal was to communicate how Penn State is the place where potential meets potential. Where our combined efforts grow exponentially and potential energy turns into kinetic energy.