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audiusa.com redesign
Audi of America had a website that didn’t reflect the innovation or the simplicity of the brand. We crafted a new experience that marries beautiful design with a powerful data engine. Our brief was to create the “R8 of automotive websites”. It’s simple, beautiful, responsive, quick and personalized. The site was stripped to its pure functions, and re-imagined with a cinematic configurator experience. Almost a 2 year project, special permission from Germany was given to move forward with the site after several months of presentations to both the U.S. and German executives. CD: Kim Laama, Design Director: Jimmy Soat, CWs: Bob Hall, Brian Thompson
- Project Roles
- Creative Director
- Skills
- 3D, Art Direction, Content, Content Management, Design, Digital, E-Commerce, Editorial, Film, Front-End Development, HTML, Interaction, Interactive, iOS, Lifestyle, Management of Teams 20+, Managing Budgets, Mobile, Music, New Business, Adobe Photoshop, Post-Production, Retouching, SEO, Social, Still Life, Technology, Creative Direction, Type Design, Copywriting, Strategy, Cat Herding, 3D CAD, Research, Information Architecture, Content Strategy, Creative Strategy, Tech Strategy, Brand Strategy, Social Media Strategy , Marketing Strategy, Design Strategy, Human-Centered Design, Styling, Sound Design, Creative Research, Product Development, Roadmapping, User Research, Usability Testing, Film Photography, 360 Photography, Technical Writing, Videography, User Interviews, Digital Photography, Illustration, Video Editing, HTML5, Data Visualization
- Media
- 3D Illustrations, Brand Films, Branded Content, Case Study Videos, E-commerce Platforms, Infographics, Interactive Videos, Large Format Photography (Digital), Motion Graphics, Photo Illustrations, Photography, Products - Digital, Roadmaps, Service Designs, Short Films, Short Stories, Typography, UX Designs, Web Apps, 360° Video, Site Maps, User Flows, User Journeys, Branding, Brand Identity, Campaigns
