The redesign of pairs theatrical photography with sophisticated layouts and a strong emphasis on storytelling. Taking inspiration from Smirnoff’s Hollywood connection the visuals take on a cinematic feel, presenting cocktails as if they were straight from a movie set. Moments of mischief make this an experience that’s unusually fun to explore and surprisingly difficult to forget.

Project Roles
Creative Director, UX/IA Designer, Product Designer, Designer, UI Designer
Art Direction, Design, Creative Direction
Photography, Websites, Branding