Ben & Jerry's: Democracy Is In Your Hands Campaign

The Democracy is in Your Hands Campaign was built to bridge two historically different but connected issues: the movement to expand voter access and voting rights and the movement to get big money out of politics. In collaboration with Democracy NC and Fairware, the goal was to help locals across the state of North Carolina register to vote for upcoming elections. Pinback buttons were made from recycled materials and PVC-free stickers to hand out at events to help spread the brand's message. Powerful statements, such as “Democracy is in Your Hands” and “Voting is a Right, Not a Privilege” to convey their commitment to get out the vote and fight for voting rights and racial and social justice. We also partnered with the North Carolina NAACP, NCPIRG, YouCanVote, and Common Cause NC. The campaign resulted in a success, registering 3,383 voters with an additional 13,694 people who pledged to vote. And we served 40,000+ scoops of ice cream! My Role: multicultural publicity, art direction, photo production, community organizing, social media, phone banking and canvassing.