Rebrand Campaign: UNC Asheville
The university's website and magazine had become an old-fashion catalog of academic information rather than a search engine and marketing tool for internal and external users. This was impairing the university's ability to attract prospective students, employees and donors. In addition to the brand identity inconsistencies across departments, the university lacked diverse representation which affected recruiting. Today, UNC Asheville prides itself for its unified brand as one of the top 10 Liberal Arts Colleges in the U.S. today.
My Role: creative & art direction, multicultural publicity, branded content, brand awareness, photo and video production, and social media.
- Project Roles
- Cinematographer, Editor (Brand/Content), Retoucher, Photographer, Content Producer, Producer, Project Manager
- Art Direction, Multi-cultural, Photojournalism, Adobe Photoshop, Social, Video Journalism, Creative Direction, Creative Strategy, Brand Strategy, Social Media Strategy , Creative Research, Still Life Photography, Portrait Photography, Videography, Brand Management, Digital Photography, Food Photography, Video Editing
- Advertising, Branded Content, Commercials - Video, Events, Infographics, Magazines, Photography, Photojournalism, Podcasts, Posters, Presentations, Short Stories, Social Media Content, Storyboards, Websites, Branding