Page: "Top 25 in the Nation"
The Challenge: Rebrand campaign to a new look, website, and strategy to help a 125-year-old firm look like the “Top 25 in the Nation” design practice that it is and provide clarity to the firm’s purpose and values. My role: • Acted as Creative Director to deliver material, leading creative management and providing art direction (in absence of dedicated resources). Drove pre-production, execution, & post-production—steering imaging direction, creating storyboards, developing shot lists, coordinating production logistics, & capturing photos & videos—for print, digital, TV, web, & social media. • Produced and edited visual content (photo, video, graphics, motion etc.) throughout the new site to highlight Page’s multi-disciplinary practice and diversity, gave more insight into Page beyond a mere staff bio such as on project detail pages to offer insights and testimonials. (video interviews, sizzle reels showcasing culture, portraits, lifestyle photos, events, commercials, project photography etc.) • Developed various brand guidelines and workshops to help internal departments have a consistent brand voice moving forward. • Enhanced productivity by introducing more efficient systems to modernize creative operations. • Created in-house audio library to streamline production, a departmental calendar to optimize scheduling, and a ticketing system to improve communications & workflow.
- Project Roles
- Art Director, Creative Director, Cinematographer, Editor (Brand/Content), Retoucher, Photographer, Content Producer
- Skills
- 2D, After Effects, Art Direction, Cinematography, Color Grading, Commercial, Content, Content Management, Editing, Environmental, Filmmaking, Final Cut Pro, Adobe Illustrator, Adobe InDesign, Language: English, Language: Spanish, Lifestyle, Lighting, Mixed Media, Modeling, Motion, Multi-cultural, Music, Photojournalism, Adobe Photoshop, Post-processing, Post-Production, PowerPoint, Adobe Premiere Pro, Print, Radio, Retouching, Speaking Engagements, Travel, Video Journalism, Wordpress, Adobe Lightroom, Creative Direction, Storyboarding, Copywriting, Producing, Project Management, Strategy, Drone, Gimbal, Steadicam, 4K, 6K, DaVinci Resolve, Research, Content Strategy, Creative Strategy, Brand Strategy, Media Strategy, Social Media Strategy , Marketing Strategy, Ethnographic Research, Proofreading, Sound Editing, Sound Mixing, Creative Research, Capture One Pro, Portrait Photography, Virtual Tours, Videography, Event Management, Directing, Brand Management, Voice Acting, Digital Photography, Video Editing, Canva, Motion Graphic Templates, Captioning, Colorist, Set Styling
- Media
- Advertising, Architecture, Brand Guidelines, Branded Content, Commercials - Radio, Commercials - Video, Events, Infographics, Key Art, Magazines, Motion Graphics, Photography, Photojournalism, Podcasts, Portraits, Presentations, Prototypes, Social Media Content, Wordpress Sites, Websites, Commercials - Broadcast, Television, Corporate Events, Branding, Brand Identity, Billboards, Campaigns
