Lace Visual Identity

Lace is a new SaaS product helping businesses weave together all of their remote teams, documents, and apps in one place. What sets Lace apart from the competition is the ability to style content like a highly designed website to extend a company’s brand through to it’s work dashboard. It's that added detail that makes it a more luxurious platform experience.

The company approached me to lead the initial branding for the company. This included concepting the name, developing the visual identity, and designing the initial branding materials and landing page.

The product is currently in beta and is looking to launch full MVP later this year.