Cricut Bright 360 Product Launch

See more. Do more. Cricut Bright 360 is a new lighting accessory that helps light up every corner of your crafting workspace. You can adjust the brightness and effortlessly glide from warm to cool. No detail will ever be left in the dark.

In support of the new product launch, I led the art direction and design of the product marketing page and media on Cricut.com. One of the main goals for the creative was to show our consumers the power of the lamp as opposed to tell them. We did this through the use of photography, video, animation, and the development of a handful of interactive components that allow visitors to experience the power of our lamp and visually convey the product benefits. I worked hands on with the team throughout the process to lead direction and execute the final design in 6 months.

Completed in collaboration with: Stanley Chen (Creative Director), Luis Almendarez (Copywriter), Alex Antonino (Project Manager) Will Miller (Photography/Videography), The Stills Life (Production), Rally Interactive (Interaction Design and Development), Brittany Mcdonnell (Craft Project Design)