Taco Bell
Returning to the Taco Bell brand, I was brought on as a freelance Creative Director to help build up and run the broadcast department of Taco Bell’s in-house advertising agency, Taco Bell Design. I worked on developing new Limited Time Offer campaigns, and producing the hero food footage for all broadcast work.
Established a broadcast department in-house that saved the company on average 200k per shoot, resulting in savings over $1.5 million in under two years.
Conceptualized, pitched, and executed multiple product campaigns simultaneously to maximize cost efficiencies for Taco Bell.
Directed multiple in-house and vendor creative teams regularly to streamline process for each campaign.
Hired, managed, and directed freelance creative teams and vendors for multiple projects being produced at the same time.
Assisted Agency of Record with asset development and management for external projects.
- Project Roles
- Art Director, Copywriter, Creative Director, Writer, Director, Editor (Brand/Content), Content Producer, Recruiter, Strategist, Editor (Copy), Content Strategist
- Skills
- Art Direction, Broadcast, Color Grading, Commercial, Design, Digital, Food, Humor, Live Action, Location, Management of Teams 1-10, Post-Production, Print, Scripting, Travel, TV, Union, Creative Direction, Storyboarding, Copywriting, Project Management, Strategy, Wrangling - Creatives, Creative Strategy, Brand Strategy, Marketing Strategy, Styling, Directing, Video Editing, Colorist, Set Styling, Prop Styling
- Media
- Advertising, Brand Films, Brand Guidelines, Branded Content, Budgets, Commercials - Video, Lettering, Logos, Manifestos, Mood Boards, Motion Graphics, Packaging, Pitch Decks, Posters, Presentations, Set Designs, Short Stories, Social Media Content, Spreadsheets, Storyboards, Timelines, Treatments, Typography, Visual Designs, Commercials - Broadcast, Naming, Taglines, Music, Television, Briefs, Branding, Brand Identity, Cartoons, Sets, Billboards, Corporate Slogans, Title Sequences, Slogans, Campaigns, Title Cards
