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KFC x Mnt Dew | Sweet Lightning Launch Campaign
I was brought on by Pepsi's in-house agency, Creators League Studio, to help them create a campaign (with their in-house Creative Director, the incredible Kim Linn) for the launch of the Mountain Dew Sweet Lightning product which was exclusively sold at KFC.
Kim and I created a fun and humorous campaign that embodied the spirit of Mountain Dew, but that lived in the KFC world. KFC loved the campaign so much that Creators League Studio was awarded this highly anticipated product launch for KFC.
- Project Roles
- Copywriter, Creative Director, Writer, Strategist, Editor (Copy)
- Skills
- Art Direction, Comedy, Commercial, Conceptual, Entertainment
- Media
- Brand Guidelines, Branded Content, Commercials - Video, Manifestos, Pitch Decks, Presentations, Storyboards, Treatments, Typography, Branding, Brand Identity, Corporate Slogans, Personas, Slogans
