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Tubi | Not on Netflix Campaign
I was brought on as a freelance Creative Director, and during my time at Tubi, I helped them create the Not on Netflix Campaign with Brand Marketing Manager, Jackson Izzo. I wrote scripts for celebrity talent and led creative direction in the production of the broadcast campaign. I oversaw production and post production for both copywriting and art direction.
I also pitched and sold the creation of the start up's Logo Sound. I oversaw and led the creation of the audio mnemonic that is now played at the start of each user interaction with the brand's services.
I hired and managed creatives, growing an in-house creative department.
- Project Roles
- Art Director, Copywriter, Creative Director, Writer, Editor (Brand/Content), Strategist, Content Strategist
- Skills
- Art Direction, Broadcast, Celebrity, Comedy, Humor, Management of Teams 1-10, Outdoor, Social, TV, Union, Creative Direction, Copywriting, Wrangling - Celebrities, Wrangling - Creatives, Comparative Analysis, Content Strategy, Creative Strategy, Brand Strategy, Social Media Strategy , Marketing Strategy
- Media
- Advertising, Brand Films, Brand Guidelines, Branded Content, Logos, Pitch Decks, Commercials - Broadcast, Taglines, Briefs, Branding, Sets, Personas, Slogans, Campaigns, Film/TV Credits, Title Cards
