JVBCOM

Created editorial guide, internal and external facing brand documents, training manuals and internal communication, defined and lead brand tone and voice, both written and visual, maintained brand integrity across all touch points.

Developed go-to-market editorial strategy and franchise, marketing and acquisition KPI’s guided by overarching brand narrative and goals. Creative direction of all content across platforms under ECD/EIC, lead editorial research, digital, social media and marketing initiatives. Management of in-house JVBCOM team and freelance talent, content calendars, market research.

Lead special projects and partnerships in the luxury sector across categories and media, including pitching, strategy, content creation and production. Regularly commissioned, edited and wrote featured content.