Blue Diamond Design Concept

Blue Diamond Mnemonic

Analyzing the potential for own-able brand assets, we landed on the fundamental shape in the brand’s namesake. The diamond. Years ago, the first blue diamond logo was a simple, geometric diamond. Since then, the mark had gotten more complex. I brought back the simple diamond shape by using it dynamically as a frame. This is what would be the opening or closing of a spot. From there, the “brand world” expanded to include other assets.