6pm Logo Refresh

In taking on a Re-Brand of Zappos.com vertical 6pm.com, I explored a lettered approach to the new logo. Alongside my team, we created a fresh color palette as well as new fonts for headings, body copy as well as call-to-action buttons and footer information for the website. In redesigning the logo, I worked closely with our lead designer to fine tune the body of the letters – focusing particularly on the descender and counter space of the 'p' as well as the counter space within the '6'.