ISIRA - Client project to create a luxury fan brand's identity, website (home) and taglines.

Brief:
A project to build a luxury fan brand from its name to its website for the Indian market.

Insight and problem space:
- All Indian brands have a very similar structure and appearance.
- Although there’s a comfortable interface, the essence of the brand is not distinguished.
- It’s too crowded and there’s too much information fed to the user at once.

My Approach:
- Convey the essence of the brand visually through the look and feel of the homepage.
- Keeping the information minimal and using important marketing strategies to help the business.