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TUMI — Alpha Bravo
Life in forward motion — To celebrate the launch of the TUMI Alpha Bravo collection, we developed a campaign that talked to the notion of the global citizen. Featuring four inspiring stories of global individuals, Actor/Musician Anthony Ramos, F1 star Lando Norris, Musician Gracie Abrams and Premiership football icon Son Heung-Min.
- Project Roles
- Creative Director
- Skills
- Art Direction, Conceptual, Content, Editorial, Creative Direction, Creative Strategy, Brand Strategy
- Media
- Advertising, Photographs, Commercials - Broadcast, Campaigns
