Birchbox Filtering & Faceting
Birchbox, the beauty subscription startup, was looking to improve its overall online shopping experience. The main goal was to improve overall conversion via a twofold execution: 1) improve the search process, allowing people to move fluidly between categories and be able to better filter & refine results, and 2) Find products relevant to them based on their beauty profile and via curated content.
The work centered around the mobile app, then scaled to desktop and mobile web. The filter, sorting and refinement experiences were all redesigned and a view toggle was added on the product grid to allow users to scale up or down the product imagery. A "profile match" toggle was added in to pair products with specific user profiles, and content blocks pulled in from the popular Birchbox blog were injected into the product grid for a more curated feel.
- Project Roles
- Product Designer, UX/IA Designer
- Design, Interaction, Interactive, iOS, Low / High Fidelity Prototyping, Mobile, Motion, Sketch
- App Design, Desktop Apps, E-commerce Platforms, Icons, Mobile Apps, Product Designs, Products - Digital, Prototypes, UI Design, UX Designs, Websites, Wireframes
- Project Industries
- Beauty, Lifestyle, Luxury, Startups, Technology