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Birchbox Filtering & Faceting

THE BRIEF Birchbox, the beauty subscription startup, was looking to improve its overall online shopping experience. The main goal was to improve overall conversion via a twofold execution: 1) improve the search process, allowing people to move fluidly between categories and be able to better filter & refine results, and 2) Find products relevant to them based on their beauty profile and via curated content.  ------------- THE SOLUTION The work centered around the mobile app, then scaled to desktop and mobile web. The filter, sorting and refinement experiences were all redesigned and a view toggle was added on the product grid to allow users to scale up or down the product imagery. A "profile match" toggle was added in to pair products with specific user profiles, and content blocks pulled in from the popular Birchbox blog were injected into the product grid for a more curated feel. 

Project Roles
Product Designer, UX/IA Designer
Design, Interaction, Interactive, iOS, Low / High Fidelity Prototyping, Mobile, Motion, Sketch
App Design, Desktop Apps, E-commerce Platforms, Icons, Mobile Apps, Product Designs, Products - Digital, Prototypes, UI Design, UX Designs, Websites, Wireframes
Project Industries
Beauty, Lifestyle, Luxury, Startups, Technology
Birchbox Filtering & Faceting